MX Player's Original Show Thinkistaan that revolved around competition in the world of advertising, were launching the second season of the show. The goal was to stimulate the interest around the show and boost the #Ideachor campaign
Our Approach
To build on the relatibility factor amongst the audience, we partnered with top content creators on Instagram to create fun sketches around office politics. On Twitter we executed a multi-influencer campaign, with top twitterati's calling out MX Player for their stolen tweets from other brands, hence popularising the hashtag #IdeaChor.
MX Player’s Original Show Pawan and Pooja was set to release on Valentine’s Day, 2020. The goal was to create a massive buzz and get users to engage with the show by taking the Pyar Ka Poll on the micro site.
Our Approach
To ensure maximum awareness and engagement, we took the Content Marketing approach and partnered with influential celebrity couples, who share their thoughts on u̶̶n̶complicated relationships and engaged in a fun banter that was highly relatable to the target audience. Users from across the country were diverted to the micro site where they took the ultimate Pyar Ka Poll.
The aim was to build awareness and create a buzz around the new series on Zee5 and its unique plot. To reach the right target audience of young millennials and stir conversations amongst them.
Our Approach
The show is based on the game "Mafia" and revolves around the theme of friendship, we were to bank on these two core aspects - friendship and the game to incite more excitement about the show. To increase noise about the game, the show and establish a property hashtag #GameForLife, that can be amplified through content creators. We partnered with content creators as well as the cast from the show, to play the game of Mafia with Friends on Zoom Call. These videos were shared on social media by Zee5 followed by all the influencers (players) of the game.
Bumble launched their “Question Game Feature” so that users can get to know their match better in a fun way.
Our Approach
We took two approaches to popularize this feature - through Instagram’s favourite couples and influencers.The content creator couples played the question game and answered fun questions about each other, and the rest of the influencers used Bumble's question game Filter on Instagram.
To promote IM3 Ooredoo CSR program, giving away free data balance for students to learn during pandemic.
Our Approach
The idea was to build a narrative around young Influencers who are real high school/college students to tell their story of learning during pandemic and persuade audience to also get the promo of free data for accessing e-learning and encourage them to keep learning even during pandemic.The post showcased Influencers making the use of the Internet for their research while studying.
The goal was to promote Zee5’s Original show RejctX during it's launch phase on various social media platforms to increase watch consideration and reach the right target audience of young millenials.
Our Approach
We roped in top influencers and celebrities to promote the show on various social media platforms through different narratives.
On Instagram, favourite characters from the show were the talking points while on Tiktok creators used the theme song to show the audience how to #doitlikerejctx.
This blast of user generated content garnered a great deal of attention from the audience.
StarTalk, a platform which connects people to their favourite celebrities via voice calls / video calls to talk to them, ask questions, have fun chats and a lot more.
Our Approach
Voxxy media, a preferred partner to StarTalk service provides and facilitates celebrities and artist on the platform which enables them to connect with their fans, and fans get an opportunity to connect with the favorite celebrities from India and Myanmar.
Pluang wanted to join and participate the happiness in chinese new year to also celebrate the happines and spread love.The goal was to reach out to the right target audience and build brand awareness.
Our Approach
Building on the idea that during Chinese New Year people give angpao as the form of gratitude and spread love. The idea was to partner with KOL with the right target audience, who could give "angapao" to their followers in the form of Pluang gold voucher.
The goal was to raise awareness and consideration of WeTV App and promote the show Bad Genius The Series.
Our Approach
The idea was to create show reaction videos, we partnered with two big YouTubers Jerome Polin and Chandra Liow. The content pieces included picking the best scenes and creating a natural reaction to persuade audience and driving them to watch the show, as well as simultaneously promoting the show on Instagram for the audience diversification.
To build awareness around the Heartfulness Institute and it’s new initiative- cricket stadium for young children.
Our Approach
We partnered with Cricketer Rohit Sharma , who laid foundation stone for international cricket stadium and training centre at Heartfulness Institute Headquarters in Hyderabad.
To build awareness around the platform across different mediums with influencers who are inclined towards watching foreign language dramas.
Our Approach
As WeTV forays into the Indian Market, our campaign #WeForWeTV included partnering with Celebrities, Macro influencers, Tik-Tok and Twitter creators to create awareness and increase watch consideration for top shows on WeTV App and encourage the audience to download the app to explore the dramas. To further amplify with the influencer videos and communication, we partnered with top celebrity and community pages.
The goal was to popularise the slogan and promote the stable network provided by XL.
Our Approach
We partnered with artists such street artists, stop motion artists, and thematic photographers to promote the message of connecting people, in their own unique style. This campaign highly resonated with the audience.
To build awareness around the launch of the new Vivo V20 SE and build talkability on social media.
Our Approach
The idea was to get 2 top KOL’s to share their photos and start a conversation around the unique Aquamarine and Gravity Black color of the phone which are inspired by nature. This was amplified by a contest where 20+ Influencers were roped into take the conversation forward and participate by sharing their look inspired by these colors.
To build consideration and product awareness around Foreo Sweden’s latest launch- Foreo UFO amongst the Indian audiences.
Our Approach
We partnered with celebrity Jacqueline Fernandez to create a brand integration video on Youtube. The idea was to showcase her Morning Routine, while seamlessly integrating the brand and highlighting the features as well as the usability.
To promote the new sustainable shoe range and highlight the Asics Flagship store in the heart of New Delhi.
Our Approach
We shortlisted and handpicked Rannvijay for the campaign keeping in mind the cult following of sneakerheads he has and the youth appeal he brings along. The execution of the campaign involved having the artist visit the store in Delhi and create a walk-through video showcasing the sustainable range of shoes.
Asics celebrates women who pursue their passions unapologetically. The goal was to highlight the collection of sneakers that has been created for all generations of women who challenge boundaries and make waves in the world.
Our Approach
We partnered with actreess Soha Ali Khan, to highlight the messaging of "Asics: Her Heritage", and designed the narrative around co-relating her original heritage with the campaign message.
